Our Process
Connection and Understanding
It all starts with a meeting over cafecito. We listen to understand your story, your needs and your passion. Together we outline the scope of your project and your hopes and expectations. Once we have a clear sense of your mission, goals and needs, we get to work.
Research and Brainstorm
We dive deep into the intricacies of your industry, of your organization or business’s uniqueness, keeping in mind what you ultimately want to communicate through your brand, your space or your art. We find inspiration from sources that are meaningful to you and your story. And we get to know each other better as we explore your world and all the things that make you excited to do what you do.
Exploration and Drafting
We draw on our experience and creativity to first imagine and then bring to life your project. We explore ideas, sketch, play with colors, shapes, forms and gradually distill what makes you unique into a graphical style. More than creating beautiful art, at this stage we conceive an entire system of symbols and meaning.
Feedback and Refinement
Once we have narrowed down our best ideas, we present our proposal. Depending on the scope of your project this may be one, two or three original concepts. From this point, we work together to refine and finalize the final product.
Presentation and Delivery
We deliver the necessary files and components you will need to launch your new brand, design or space successfully.
